Thursday, 19 February 2015

Locating Unit - TigerPrint Brief


After doing some more research into Marks and Spencer’s current products, I noticed that many were brighter colours to mine, and so I decided to make some changed to some of my designs. Whilst I liked the composition and design, overall I think the colours would not have been very suitable for the target market. These are some of the products available currently at Marks and Spencer’s. I think most of them are bright and vibrant and have an interesting repeat structure.



These are the final five designs that I worked back into and finally submitted for Tigerprint. I enjoy working to Tigerprint briefs, I think they give you enough of a direction to work toward without forcing you to work to a strict brief. It has also helped me to start to understand the requests of industry, and the level of competition out there.









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