For my Live
Brief I have chosen to respond to the Tiger Print ‘Capturing Christmas’ brief.
I chose this one because I thought it would be a good chance to explore
photography more, whilst working on my self-initiated locating brief. I also
think it would be easier to manage both projects at the same time if both are
digital based, besides it could also help develop ideas, keeping my focus set
on photography. The Brief asks
you to capture the spirit of christmas in an image. The image must be suitable
to use on a range of giftware, Including christmas cards, gift wrap and gift
bags. The client for the brief is M&S and the have asked that the image is
suitable for commercial use.
After
reading the brief I went and researched Marks and Spencer’s existing Christmas
products, fortunately the project has been set around Christmas time, making
product research easier, along with the added consideration that it is easier
to capture Christmas because of all decorations up in preparation for the
holidays. On the left is existing photographic cards available at
M&S, I noticed a lot of the images were macro images of food, something to
keep in mind when taking my own photographs. On the right is ‘Not on the High
Streets’ photographic christmas cards. I think doing this research helped me to
understand what I should focus on photographing.
(Left) Marks And Spencer's (Right) Not on the Hightstreet






