Locating Unit

For my Live Brief I have chosen to respond to the Tiger Print ‘Capturing Christmas’ brief. I chose this one because I thought it would be a good chance to explore photography more, whilst working on my self-initiated locating brief. I also think it would be easier to manage both projects at the same time if both are digital based, besides it could also help develop ideas, keeping my focus set on photography. The Brief asks you to capture the spirit of christmas in an image. The image must be suitable to use on a range of giftware, Including christmas cards, gift wrap and gift bags. The client for the brief is M&S and the have asked that the image is suitable for commercial use.

After reading the brief I went and researched Marks and Spencer’s existing Christmas products, fortunately the project has been set around Christmas time, making product research easier, along with the added consideration that it is easier to capture Christmas because of all decorations up in preparation for the holidays.  On the left is existing photographic cards available at M&S, I noticed a lot of the images were macro images of food, something to keep in mind when taking my own photographs. On the right is ‘Not on the High Streets’ photographic christmas cards. I think doing this research helped me to understand what I should focus on photographing. 

(Left) Marks And Spencer's  (Right) Not on the Hightstreet